Square Denims
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Smoke & Ash mood board

Autumn/Winter 2027-28 · Mood 02

Smoke & Ash

Grey casts and soft shadows.

Smoke & Ash softens the winter palette with hazy greys and smoky blues — moody, muted and easy to wear.

Grey-cast indigos fade into silvery highlights, bridging the gap between blue and black.

Specifications

Weight
10 – 13 oz
Construction
3×1 twill, comfort stretch
Finish
Matte, soft hand
Wash
Grey-cast fades, silver tint

Silhouettes

Slim straight · Balloon leg · Overshirt · Longline jacket

Colour

  • Charcoal

    #33373D

  • Ash

    #7C8088

  • Smoke

    #A6ABB2

  • Fog

    #D3D6DA

  • Dirty Blue

    #5C6B7E

Concepts

  • Hazy

    Dark, smoky shades at the starting point that turn into a nice sun-bleached look after wash treatments. A color that can be used in both summer and winter.

  • Cool Gray

    An eco-friendly gray that saves up to 50% energy in the dyeing stage. It also fades out easily in the industrial laundry process, saving time, energy and chemicals.

  • Shadow

    Introduces rich depth through layered, muted tones. With anthracite overlays and matte finishes, this concept fades from deep shadow black to subtle seasonal base hues, which is perfect for storytelling in tonal, moody denim collections.

  • Fade Black

    A black that fades out easily in the industrial laundry process, turning into a nice silver-cast shade with a fresh look. Saves time, energy and water.

View all concepts

Enquire

Interested in Smoke & Ash? Talk to our team about fabrics, development and samples. Contact us