
Spring/Summer 2028 · Mood 02
Just Black
Black, in every shade.
Just Black is dark, poetic and expressive — a mood of shadows, smoke and contrast. It treats black not as one colour but as a full spectrum, from dense ink to soft, sun-faded charcoal.
The range moves from ivory and cool blacks that stay deep wash after wash, to faded blacks that break down into silver-grey, and overdyed effects that add hidden depth. Each shade gives brands a different finish from the same black story.
Low-impact black dyeing keeps the look intense while reducing water, energy and chemicals — so the darkest denim can also be the most responsible.
Specifications
- Key features
- Ivory black · Faded black · Cool black · Greys & overdyed
- Weight
- 9 – 12 oz
- Construction
- 3×1 twill, comfort stretch
- Finish
- Matte, clean black
- Wash
- Stay-black to silver fade, overdye
Colour
A pure black palette. Jet and ivory blacks provide intensity, and a blue-cast cool black adds depth, while faded black and stone grey create soft, mineral wash-downs.
Jet Black
#111214
Ivory Black
#25231F
Cool Black
#1C2127
Faded Black
#4A4A4D
Stone Grey
#8E8D89
Concepts

Right Black
An eco-friendly denim made with a patented dyestuff from Archroma. It uses 80% less water and less energy, and cuts carbon emissions by 50%. It's also free from harmful chemicals like aniline and salt. Designed for the conscious consumer, this fabric redefines the future of denim.

Cool Black
An eco-friendly black that saves up to 50% energy in the dyeing stage. It also fades out easily in the industrial laundry process, saving time, energy and chemicals.

Fade Black
A black that fades out easily in the industrial laundry process, turning into a nice silver-cast shade with a fresh look. Saves time, energy and water.

Cool Gray
An eco-friendly gray that saves up to 50% energy in the dyeing stage. It also fades out easily in the industrial laundry process, saving time, energy and chemicals.
Enquire
Interested in Just Black? Talk to our team about fabrics, development and samples. Contact us
