Eco-Logic

Responsible by design.

Eco-Logic brings nature and innovation together — imagining a future where responsible choices are simply the logical ones. It is calm, green and quietly confident.

The mood is built on lower-impact making: less water and waterless dyeing, zero-dye and zero-cotton options, man-made organic indigo and recycled fibre blends. Laser-friendly colours allow finishing with less water, chemicals and energy in the laundry.

With traceability and responsible production becoming essential for buyers, Eco-Logic gives brands a clear sustainability story without compromising on look or quality.

Specifications

Key features: Less water & waterless dye · Zero dye & zero cotton · Laser-friendly colours · Man-made organic indigo · Recycled fibre blends
Weight: 7 – 11 oz
Construction: Recycled & alternative fibre blends
Finish: Low-impact, natural
Wash: Laser & ozone finishing

Colour

Fresh, natural greens lead the palette — Serene Green from WGSN × Coloro's S/S 28 Key Colours, with silver-sage and refined olive. Undyed ecru and organic indigo keep it rooted in honest, low-impact denim.

Serene Green
#CADBD5
Coloro 076-86-07
Silver Sage
#A8B5A0
Refined Olive
#6B6F45
Undyed Ecru
#E8E0CC
Organic Indigo
#2E4A7A

Coloro codes are WGSN × Coloro Key Colours. Screen colours are approximate.

Concepts

Cyclone
Uses 0% fresh water. It is combined with the Cactus method, which saves 70% of the water used during the entire denim production process, and the remaining 30% is recycled water from the effluent treatment plant.
Right Blue
By omitting aniline from the manufacturing process, a synthetic organic indigo is created that is the right representation of the iconic blue for both humans and nature.
Easer
An eco-friendly dyeing method for new laundry technologies like laser and ozone. It needs less wash time than the conventional process to achieve an authentic look on denim, which increases the product's lifespan.
Zero
Revolutionary denim, where style meets sustainability.

View all concepts

Enquire

Interested in Eco-Logic? Talk to our team about fabrics, development and samples. Contact us