Self Soft

Heavy look, less weight.

Self Soft is dreamy, light and comforting — a mood of clouds, butterflies and easy summer days. It is about how denim feels as much as how it looks.

Special cotton blends and customised cotton twists create a naturally soft, drapey hand, without relying on heavy finishing. The fabrics keep the substantial look of heavier denim at a lighter weight, so pieces feel cool and relaxed while still looking premium.

Fluid, airy constructions suit relaxed silhouettes — wide legs, easy jackets and denim that moves with the body.

Specifications

Key features: Special cotton blends · Customised cotton twist · Soft & drapey · Heavy look, less weight
Weight: 6 – 9 oz
Construction: Special cotton blends, custom twist
Finish: Naturally soft, drapey
Wash: Light bleach, soft rinse

Colour

Soft, airy blues meet ethereal pastels. Clean sky and aquatic blues — recommended for drapey, lightweight fabrics — sit alongside lilac, dusty mauve and Flourish Pink, one of WGSN × Coloro's S/S 28 Key Colours.

Clean Sky
#A9C6E6
Aquatic Blue
#6FA3BF
Lilac
#BBAED6
Dusty Mauve
#A88A9C
Flourish Pink
#C98F8B
Coloro 012-65-24

Coloro codes are WGSN × Coloro Key Colours. Screen colours are approximate.

Concepts

Genome
Different origins of cotton are blended with crafted twist limits to create an ultra-soft denim fabric. It provides heavenly lightness, more comfort and a supreme hand feel.
Cocktail
Fibers like lyocell, modal, viscose and linen are blended with cotton to give denim a smooth, creamy touch in deep and bright shades. It offers a soft, lighter feel on the body with excellent drape.
Infiknity
A woven denim fabric technology with a knitted look. It offers excellent comfort and adapts perfectly to the body with a natural feel and soft touch. For those who want to feel free without compromising the denim look!
Main Stream
A trendy, commercially in-demand range by Square, featuring fabrics made from 100% cotton with Tencel blends. The collection includes compact and slouchy constructions offering mechanical stretch of up to 25%, and some products include Lycra. The range also introduces new slub characters that add unique texture and visual appeal.

View all concepts

Enquire

Interested in Self Soft? Talk to our team about fabrics, development and samples. Contact us